Below is a summary of recent events in the search industry, gathered from various sources.
From Search Engine Land:
-
Google: Next Penguin Update Should Happen By End Of 2015
- Oct 29, 2015 by Barry Schwartz
- Google’s real-time Penguin algorithm, version 4.0, is expected to be released by the end of this year.
-
Google Warns Webmasters Again: Do Not Use Sneaky, Mobile-Based Redirects
- Oct 29, 2015 by Barry Schwartz
- After initial warnings in early 2014, Google now states it will issue manual actions against sneaky mobile redirects and provides advice on removing them.
-
The Most Important Thing SEOs Overlook: Internal Links
- Oct 29, 2015 by Patrick Stox
- Despite well-known benefits, Patrick Stox emphasizes the need for SEOs to put more effort into internal linking.
-
Visualizing SEO: Why Visualizing SEO Data Matters
- Oct 29, 2015 by Janet Driscoll Miller
- Janet Driscoll Miller discusses the importance of data visualization and shares her favorite tools.
-
How RankBrain Changes Entity Search
- Oct 29, 2015 by Kristine Schachinger
- Kristine Schachinger explains how Google’s RankBrain machine learning system enhances entity search.
-
Social PR Psychographic Segmentation: The NEW Facebook Influencer Marketing
- Oct 29, 2015 by Sponsored Content: aimClear
- The use of psychographic influencer targeting to place PR content in front of influential social media users is discussed.
- Enterprise Call Analytics Platforms — New Marketing Intelligence Report
- Oct 28, 2015 by Digital Marketing Depot
- A report on the market for call analytics platforms, examining the ongoing impact of mobile calls on US businesses.
Recent Headlines From MarTech:
- Facebook introduces new “Slideshow” ad unit aimed at emerging markets and SMBs.
- Adobe forecasts a record $83B in online holiday sales, with Cyber Monday alone expected to generate $3B.
- REI promotes #OptOutside in its campaign against Black Friday.
- Unmetric launches a prediction engine for social posts.
- Despite new mobile technologies, marketers still prefer coupons for offline attribution.
- Report finds highest email open rates for Black Friday on the Monday and Tuesday before Thanksgiving.
- The importance of customer trust in brand marketing.
- Critical CMO questions answered by industry insiders regarding holiday mobile strategy.
- Building a priority account list for B2B account-based marketing.
- How scarcity can boost conversion rates.
- MarTech Today covers big data promises, a programmatic influencer marketplace, and the Wayback Machine’s updates.
- A Milan-based company releases a multi-tech device for tracking customers in the real world.
- Yelp exceeds expectations with $143.6 million in revenue and a significant increase in transactions.
Search News From Around The Web:
Industry:
- Reflection on Marie Curie’s discovery and her potential use of Google Apps.
- Analysis of the Google and Yahoo deal’s impact on small businesses.
Local & Maps:
- Issues with current Google Plus page URLs.
- Apple TV’s Siri Search to include Apple Music soon.
- Google’s Halloween-themed Street View updates.
- Google Earth’s quest for higher resolution images.
Link Building:
- Strategies for ranking better in search results without traditional link building.
Searching:
- The move towards the privatization of local search.
- Trends in Halloween costume searches.
SEO:
- Major ongoing changes in SEO practices.
- Feeding search engine algorithms to improve rankings.
- Updates on Google Panda 4.2 recoveries.
- Google’s stance against dynamic robots.txt files.
- Analysis of Google’s RankBrain and its implications.
- Stories of SEO challenges and penalties.
- Increased capacity for managing sites in Google Search Console.
- The importance of web links for business success.
SEM / Paid Search:
- Tactics to improve client relations in PPC.
- The need for safe advertising practices with Google.
- Using AdWords to target existing customers.
